Tomorrow starts here

Traditional degrees are not about to disappear, but the content of these degrees, the way these degrees are earnt, the approach to study for these degrees, and those seeking the degrees may all change in the next few years.

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Employer views

Whatever tomorrow’s business school looks like, it will need to continue to help students advance their careers, whether that’s at the start of employment or as their careers progress.

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Experience of the lockdown

The nature of the business school offer has come under particular scrutiny during the pandemic of recent months with many schools switching to some form of online learning.

The student experience of this move to online learning has been mixed. CarringtonCrisp and EFMD have run the GenerationWeb study for 13 years, primarily examining student views of best practice on business school websites. This year the study went further seeking student views on their experience of studying through the lockdown.

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Student views

Students responding to the See the Future study already knew the future would be different, that they would work longer than their parents and that they would need to reskill to stay in employment.

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See the future 2020

Stuck at home for recent months, many people have had a lot of time to think about the future of business education and much more besides.

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What alumni want

Alumni can be a great resource to help a business school’s marketing messages. But, says Andrew Crisp, they must be properly motivated to do so.

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The age of uncertainty

The latest EFMD/CarringtonCrisp Tomorrow’s MBA survey shows an MBA marketplace that is more diverse, confused and uncertain than ever. Andrew Crisp reveals the details.

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Keeping the connection

Get the student experience right, and you will probably have engaged alumni. Fail to do so, and they may be lost forever, say Andrew Crisp and Sarah Seedsman.

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