Posts Tagged ‘marketing’
Spotlight on marketing: The risks and benefits of generative AI
Generative AI is disrupting numerous sectors throughout academia and business. One of the industries that seem poised to take particularly energetic advantage of the explosive interest in generative AI is marketing.
Read MoreBuilding reputation through quality management of accreditations and ranking
Increased visibility from international accreditations and rankings helps schools to get on the international map and benchmark themselves on best practices.
Read MoreStudent reviews as an applicant decision factor: What can business schools learn?
Jordi Robert-Ribes discusses the growth of student reviews, their impact on business school rankings and the importance of school alumni.
Read MoreThe complexity of business schools
Kai Peters and Howard Thomas wonder how long business schools can survive the growing complexity of their industry.
Read MoreTake control: Seven steps for crisis communications in business schools
Thomas Bieger and Ulrich Schmid outline a straightforward approach to dealing with the increasing challenge posed by print and online media.
Read MoreRise by lifting others
Kenneth Mikkelsen outlines how a leading Indian company has engaged in a global conversation about why it exists and how it affects people’s lives and society generally.
Read MoreGetting university brand management right
Brand management is one of the most complex management challenges for leaders of business schools and business universities.
Read More‘Brexit means…’
UK business schools are facing a perfect storm with transformational policy reforms in the Higher Education and Research Bill and uncertainties following the Brexit referendum.
Read MoreRebranding as fuel for growth
Vlerick Business School started the 2012 academic year with a new name and a new look to match. Dean Philippe Haspeslagh explains how it forms an integral part of the school’s development strategy to meet today’s challenges.
Read MoreThis time it’s personal
Baback Yazdani describes how one UK business school has embraced the concept of the ‘personalisation’ of business education.
Read MoreSurvival of the fittest: The new world order in education
The education market has never been more buoyant. But that also means more change and new challenges to traditional business schools. If they do not respond, says Richard Taylor, they may face extinction.
Read MoreThe institutional development of business schools
Novel empirical findings on the change and development of business schools, the causes and consequences of the ranking, and branding wars around business schools in particular and higher education systems more generally.
Read MoreDeveloping an international brand
Most business schools will say they are international. Are they really? Andrew Crisp and Joanne Hession provide a checklist for both schools and potential students.
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