Alumni can be a great resource to help a business school’s marketing messages. But, says Andrew Crisp, they must be properly motivated to do so. As a high-flying executive in an international business with an MBA degree, what do you yearn for – reducedprice tickets to a theme park? Probably not, though that was the…

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Get the student experience right and you will probably have engaged alumni. Fail to do so and they may be lost for ever  say Andrew Crisp and Sarah Seedsman. The fourth Alumni Matters study run by  CarringtonCrisp and supported by EFMD  surveyed more than 6,000 alumni worldwide. The  study found that dissatisfaction with the student…

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