The EFMD business magazine

The EFMD business magazine

Vol. 13 Issue 01 ’19
Our cover story in this edition is an interview with one of the world’s most effective and successful managers, Zhang Ruimin, a world-renowned Chinese entrepreneur and founder and CEO of the Haier Group. “Like management,” he says, “management education should also adapt to the changes in the internet age. The internet has led to a transformation from linear into non-linear management and from mass production to mass customisation in businesses. This change has brought new challenges to management education, rendering the type of programmes designed for linear management irrelevant in the context of non-linear management practices. In this new era, management education needs to encourage hands-on engagement in new management practices by students rather than just having them learn about the success stories of the past.”
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