Posts by Thomas Bieger
Take control – seven steps for crisis communications in business schools
Thomas Bieger and Ulrich Schmid outline a straightforward approach to dealing with the increasing challenge posed by print and online media Excessive travel expenses; professors with conflicts of interest between private consulting and research; misconduct of alumni in management positions; offenses against scientific integrity; students questioning the political correctness of professors in classroom discussions. These…
Read MoreGetting university brand management right
Brand management is one of the most complex management challenges for leaders of business schools and business universities. Thomas Bieger and Patrik Sonderegger chronical how University of St.Gallen in Switzerland approached the issue The globalisation of the education sector and increasing competition in higher education means that brands have increasingly become a strategic asset to…
Read MoreGrowing the Impact of Management Education and Scholarship
Management is not only taught in business schools. For more than 100 years it has also been taught by a special type of university that is ‘more than a business school’. An international group of university leaders trace the emergence, role and future contributions of ‘universities for business and management’ Some traditions remain vital while…
Read MoreHow Being Embedded in your Region Helps Growth
Thomas Bieger explains how the University of St.Gallen used the new Business School Impact Survey to consolidate and build on its local roots. Imagine you are the chief executive of an airport whose customers are rather dispersed. Some of them live up to 100 miles away, which is true of a minimum of 40% of…
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