The EFMD business magazine

The EFMD business magazine

Vol. 13 Issue 03 ’19
In a world of evolving challenges, management education faces a pivotal moment. Peter Lorange advocates for greater flexibility and collaboration among stakeholders to ensure a resilient future. Thomas Bieger and Ulrich Schmid propose a systematic approach to crisis communication in business schools amidst media scrutiny. Dan LeClair offers clarity amidst uncertainty, shedding light on the trajectory of management education. Meanwhile, Paul Beaulieu highlights the rising demand for socially responsible engagement from business schools, hinting at a transformative shift. Finally Howard Thomas and Kenneth Starkey offer a view that as long as business is at the heart of a global society, the study of business will be at the heart of the global university and urge business schools to redefine their purpose in a rapidly changing landscape.
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